Apprentice Alex makes her move into marketing at Doncaster College

Apprenticeships play a major role in the Sheffield City Region business community, creating new skills and nurturing the workforce of tomorrow. Here, Alex Yates, an advanced marketing apprentice at Doncaster College shares the benefits of apprenticeships and how they’re supporting the area’s growth and development.

“I started exploring apprenticeships after realising university wasn’t for me,” says Alex, “and I’ve never looked back. When my position at Doncaster College came up, I jumped at the chance.” Alex, 20, started in her position as advanced marketing apprentice in September 2016, supporting the college marketing team three days a week, while attending college the remaining two days to study for her qualification – level 3 Creative and Digital Media.

“In my role here I get involved in everything from event management to social media and creative marketing, while I earn a qualification – it’s great,” says Alex. “In turn, I’ve developed new skills, such as project management, and my creativity has gone through the roof.

“Having the ability to put the skills I learn through my course into practice, in a real-world situation, helps massively. I’d recommend the apprenticeship route to anyone.” Doncaster College has a long history of working with the local business community to train and develop young people through apprenticeships.

The College offers a variety of placement opportunities in many different areas, from accountancy and engineering to retail, hairdressing and sports.

Alex added: “There are so many opportunities for apprentices and businesses in Doncaster – in all areas, not just the traditional areas such as construction and trades. Apprenticeships can provide new and exciting opportunities for those who are willing to work hard and in turn, apprentices themselves can offer businesses a fresh injection of skills and ideas.”

Doncaster College is a member of the Logistics Hub UK Group.

To speak to Doncaster College about local apprenticeships, call 0800 358 79 79 or email

03 August 2017


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